Working together with the other members of your IR team, devise the sampling strategy for your study and the tools you will use. Think about the respondents you hope to recruit as you plan your study. How can they be reached? What time of day should you interview people? How much time will they have to participate in your study? Remember that IR takes place in real-life settings, so if you want to interview nurses in a health clinic, Monday morning may not be the best time!