Information Products and Communication Platforms

Numerous products and platforms are available to research teams pursuing the uptake of research-related information and findings. These should be considered in light of priority audiences and messaging, and less as individual pieces than as parts of a whole approach. Each product and platform has different strengths and weaknesses in reaching audiences and therefore by using more than one, they can complement one another to produce a strong communication 'footprint'. In many cases, the work that goes into the development of one product, or for a given platform, can be readily replicated or modified for alternative platforms etc. Increasing the number of ways that research findings reach key audiences increases the chances of uptake and action.

TDR Implementation research toolkit(Second edition)

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