Information Products and Communication Platforms
Numerous products and platforms are available to research teams pursuing the uptake of research-related information and findings. These should be considered in light of priority audiences and messaging, and less as individual pieces than as parts of a whole approach. Each product and platform has different strengths and weaknesses in reaching audiences and therefore by using more than one, they can complement one another to produce a strong communication 'footprint'. In many cases, the work that goes into the development of one product, or for a given platform, can be readily replicated or modified for alternative platforms etc. Increasing the number of ways that research findings reach key audiences increases the chances of uptake and action.
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